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MANUEL MUELLER

A passionate Marketing Manager

ABOUT ME

Marketing Manager, WEB IT Expert and Web Designer

I started my professional career as designer and need this creativity until today - working as a marketing manager requires the creativity, flexibility and cross-department thinking. Working in between Project Management and Marketing is allowing me to use all my skills - having a technical background, being analytic and being very goal oriented supports my quick decision making. I love to find the solutions to allow my team to work independently and reach their goals. I believe in personal development - there is no point where you should stop to learn and take on new challenges.

SKILLS

I AM REALLY GOOD AT THE FOLLOWING TECHNICAL SKILLS

Leadership
92
Campaign
Management
90
Analytics
90
Docker
85
Office
80
PHP
82
HTML
83
Javascript
86
Adobe
Creative
Suite
75

Need more?

Check the skill portfolio

EXPERIENCE

PREVIOUS ASSOCIATIONS THAT HELPED TO GATHER EXPERIENCE

aeriagames / Pro7

Head of Technical Marketing

Due to the success of the previous decisions - I was given the opportunity to become the Head of Technical Marketing by aligning the CRM / ASO and SEO departments. Focusing on mobile games the new challenges offered us new opportunities to learn about the mobile market and its new KPI. By leading the teams I was able to support them into full functional marketing units. Joining the Pro7 company allowed me to act as a consultant for the other Pro7 subsidiaries about the CRM and SEO topics as well as the integration of technical marketing tools.

2014 - 2016
2014 - 2016

aeriagames

Head of SEO

Becoming Head of SEO allowed me to build up the team for all of aeriagames SEO activities. Building a solid foundation with classic link building and community strategies we developed strategies to optimize the creation of content for on-page optimizations. Especially tracking was a challenge in SEO - being solved by working together with our Business Intelligence Team by using various calculations and user source information. Including the TV advertisement activities we were able to generate a stable organic user flow.

aeriagames Europe

Lead Technical Marketing Manager

Taking the leadership as Technical Marketing Manager I started building a team which acted as supporting unit within the marketing department. Solving campaign tracking issues and developing new marketing strategies were the core tasks for me in the new role. As "man-in-the-middle" in a company which grew fast over 150 employees and 20 different nations we excelled at porting Asian games into the western market.

2012 - 2014
2010 - 2012

aeriagames

Senior Performance Campaign Manager

Joining aeriagames in 2010 was like joining a startup with 30 employees in the European office. Increasing the revenues with performance advertising allowed us to grow fast. Building a strong and loyal team which supported the future growth of aeriagames was one of the challenges we needed to master. Starting by leading the CRM Department and being the main Performance Marketing Manager I was able to create multi-level marketing campaigns. Developing the needed tracking, reports and tools gave me a deep understanding about marketing KPI for the future decisions.

netpoint media gmbh

Senior Campaign Manager

Joining the netpoint media was a great opportunity to learn a lot about general advertisement strategies by working with advertising agencies like plan.net and other global acting agencies. I supported the website owners on the integration of various ad technologies as well as optimizing the ad campaigns to ensure a good performance for the agency as well as the website. Given the strong community and media focus of netpoint media I was supporting more than 200 different websites - like last.fm.

jan 2009 - june 2010
Jan 2007 - Dec 2008

Liquid Air Lab

Traffic Manager

Working at Liquid Air Lab I was given the opportunity to connect the IT World to Marketing. Liquid Air Lab developed Spodtronic which was one of the first Mobile App Streaming Radio. Given my strong technical background, I was able to develop an adserver which allowed us to embed audio and video ads into podcasts of two of the biggest Media Networks - RTL and Pro7.

PORTFOLIO

Small overview of tools

  • ALL
  • Design
  • Community
  • Campaign
  • IT

SOCIAL CONNECT

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CONTACT

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