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MANUEL MUELLER

A passionate Marketing Manager

ABOUT ME

Marketing Manager, WEB IT Expert and Web Designer

I started my professional career as designer and need this creativity until today - working as a marketing manager requires the creativity, flexibility and cross-department thinking. Working in between Project Management and Marketing is allowing me to use all my skills - having a technical background, being analytic and being very goal oriented supports my quick decision making. I love to find the solutions to allow my team to work independently and reach their goals. I believe in personal development - there is no point where you should stop to learn and take on new challenges.

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SKILLS

I AM REALLY GOOD AT THE FOLLOWING TECHNICAL SKILLS

Leadership
92
Campaign
Management
90
Analytics
90
Docker
85
Office
80
PHP
82
HTML
83
Javascript
86
Adobe
Creative
Suite
75

Need more?

Check the skill portfolio

EXPERIENCE

PREVIOUS ASSOCIATIONS THAT HELPED TO GATHER EXPERIENCE

aeriagames

Senior Performance Campaign Manager

Joining aeriagames in 2010 was like joining a startup with 30 employees in the European office. Increasing the revenues with performance advertising allowed us to grow fast. Building a strong and loyal team which supported the future growth of aeriagames was one of the challenges we needed to master. Starting by leading the CRM Department and being the main Performance Marketing Manager I was able to create multi-level marketing campaigns. Developing the needed tracking, reports and tools gave me a deep understanding about marketing KPI for the future decisions.

2010 - 2012
2012 - 2014

aeriagames Europe

Lead Technical Marketing Manager

Taking the leadership as Technical Marketing Manager I started building a team which acted as supporting unit within the marketing department. Solving campaign tracking issues and developing new marketing strategies were the core tasks for me in the new role. As "man-in-the-middle" in a company which grew fast over 150 employees and 20 different nations we excelled at porting Asian games into the western market.

aeriagames / Pro7

Head of Technical Marketing

Due to the success of the previous decisions - I was given the opportunity to become the Head of Technical Marketing by aligning the CRM / ASO and SEO departments. Focusing on mobile games the new challenges offered us new opportunities to learn about the mobile market and its new KPI. By leading the teams I was able to support them into full functional marketing units. Joining the Pro7 company allowed me to act as a consultant for the other Pro7 subsidiaries about the CRM and SEO topics as well as the integration of technical marketing tools.

2014 - 2016
2014 - 2016

aeriagames

Head of SEO

Becoming Head of SEO allowed me to build up the team for all of aeriagames SEO activities. Building a solid foundation with classic link building and community strategies we developed strategies to optimize the creation of content for on-page optimizations. Especially tracking was a challenge in SEO - being solved by working together with our Business Intelligence Team by using various calculations and user source information. Including the TV advertisement activities we were able to generate a stable organic user flow.

Liquid Air Lab

Traffic Manager

Working at Liquid Air Lab I was given the opportunity to connect the IT World to Marketing. Liquid Air Lab developed Spodtronic which was one of the first Mobile App Streaming Radio. Given my strong technical background, I was able to develop an adserver which allowed us to embed audio and video ads into podcasts of two of the biggest Media Networks - RTL and Pro7.

Jan 2007 - Dec 2008
jan 2009 - june 2010

netpoint media gmbh

Senior Campaign Manager

Joining the netpoint media was a great opportunity to learn a lot about general advertisement strategies by working with advertising agencies like plan.net and other global acting agencies. I supported the website owners on the integration of various ad technologies as well as optimizing the ad campaigns to ensure a good performance for the agency as well as the website. Given the strong community and media focus of netpoint media I was supporting more than 200 different websites - like last.fm.

PORTFOLIO

Small overview of tools

  • ALL
  • Design
  • Community
  • Campaign
  • IT
Adobe Creative Cloud
Adobe offers a full set of tools - I am trained in Photoshop, Illustrator, Indesign for Digital as well as Print. In addition to this I am using Audition, Premiere and After Effects for Videos and Sound.
Adobe Creative Cloud
Facebook
Facebook is not just a social plattform - running ad campaigns with extensive re-targeting methods is one of the keys. Connecting SEO to Social Media Campaigns helped me to understand the impact of facebook and the community aspect to it. In the beginning I was setting up the regular campaigns and later on was focusing on special tracking projects to help our campaign managers.
Facebook
Google (Analytics)
Setting up a complete tracking solution with google analytics took a big part of my time. The combination of Google Adwords with Google Analytics was one of the focus points for me. I was running different projects with Google Experiments and assisted the needs of our product team by analyzing their need, structuring the project and setting the necessary events as well as the reporting.
Google (Analytics)
Google Tag Manager
Using Google Tag Manager allowed me to run multiple scripts on project pages or the main portal page. In combination with my javascript knowledge I was able to solve the challenges given by the projects and pick the right tool at the right time. Integration of Google Tag Manager and keeping the scripts up to date where the environment is changing a lot was fun and a challenging process.
Google Tag Manager
HTML 5, CSS, Javascript
The basic foundation of all that is needed in the internet. I am used to create and optimize landing pages and full website structures.
HTML 5, CSS, Javascript
mariadb mysql
Working closely with our BI Team allowed me to get a deeper inside into sql and the depending tools like Toad / dbweasel / sequel. I am used to build my own queries and create reports as needed. Handling high volumes like up to 40 million rows of CRM email data allowed me to experiment with ETLs. Knowing the database also creates the foundation of my tracking experiences - knowing where it is stored helps to understand which reports you can create.
mariadb mysql
IT
mongodb
I am using mongo for special projects - I am fond of it and the strength of no-SQL databases in general. Setting up a sharded mongo cluster for my projects to ensure the stability and speed was a crucial key.
mongodb
optivo - professional email
By switching from Exact Target to Optivo, I was able to run through pretty much anything which can be done with CRM. Being in charge of the full setup / transfer process helped me to lead the CRM Department. Setting up and assisting my team with ideas for automated and transactional email campaigns was fun - as well as identifying the possible tracking methods.
optivo - professional email
PHP
Some call it the backbone of the internet. Some hate it - I love. PHP allows me to rapidly prototype ideas without the hassle of sticking to frameworks which need modules. Not being a professional PHP developer still helped me to thing outside of the box and decide if it makes sense to use PHP or an other language to realize web projects.
PHP
Rancher
Mainly used to organize my own server I really enjoy working with Rancher and Docker in combination. Understanding the needs of the SysOp Part really helps to find out what specifications are needed for a project and what effort is needed.
Rancher
SCRUM
Working with SCRUM as well as AGILE is one of the cornerstones of modern project management. Using these concepts in combination with JIRA or Confluence helped me a lot to not loose the focus and keep the team updated on the right track. Setting up projects and being as transparent as possible about it really helps management to understand where to put the focus and if the deadlines can be met.
SCRUM

SOCIAL CONNECT

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CONTACT

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